Huw Irranca-Davies

Positive parenting techniques are the most effective ways of managing difficult behavior and help parents to develop good relationships with their children – that’s the message in a Welsh Government campaign being launched today (23rd October 2018).

The ‘Parenting, Give it time’ campaign includes a powerful national TV, radio and online campaign to raise awareness and promote the benefits of positive parenting approaches to help parents manage challenging periods in a child’s development such as tantrums.

It provides a dedicated website, Facebook page and printed resources offering tips and information for parents.

These include:

Take time to model the behavior you want to see (from birth)

Make time for praise (from birth)

Take time for love and affection (from birth)

Make time to listen, talk and play (from birth)

Make time to set boundaries and routines to your day (ages 2-7)

The campaign is part of the wider support for parents and is being launched ahead of the Welsh Government introducing legislation to ban the physical punishment of children in Wales.

Launching the campaign, Minister for Children, Huw Irranca-Davies said:

“As a father myself, I know parenting is not easy. You’re not handed an instruction manual when your child is born. That’s why our Parenting, Give It Time campaign aims to help parents to do the best job they can. It will help parents better understand the benefits of positive parenting techniques as a way to help their children develop and become confident and happy. If a child understands that there are boundaries and if they are given time to settle into a routine it will improve their behavior and help them feel safer and more confident.

Promoting positive techniques such as ‘taking a few moments to breathe before reacting to a tantrum’ and the ‘importance of routines and boundaries’ in place of shouting or losing your temper is the best way to help our children. This reinforces our long-standing commitment to children’s rights and ensuring ever child in Wales grows up in an environment that allows them to have the very best start in life.