Sainsbury’s Pontypridd went the extra mile in their fundraising for Sport Relief, raising over £5,025. It comes after the retailer announced a fundraising total of over £6.5 million, making it the biggest corporate donation on the night and £1 million higher than the retailer’s support in 2012.
Customers and colleagues got behind Sainsbury’s Pontypridd’s fundraising activities for this year’s Sport Relief, which began with an 18 Mile Taff Trail Walk on Thursday 13th March. Colleagues also took part in a 500 mile cycle and a 500lb Slimathon challenge while also doing different fundraising activities around the store.
The store were also collecting customer donations at the during a colleague flash-mob performance of Black Lace’s 70’s dance number ‘Superman’. It was part of a nationwide flash mob across all Sainsbury’s stores to help generate further funds for Sport Relief.
Meanwhile, Sainsbury’s Chief Executive Justin King, took part in his final Sport Relief Mile challenge before he leaves the company in July. Justin smashed his fundraising target of £70,000 by running 17 regional miles across the UK, raising over £104,000, with money still coming in. Justin’s challenge included a mile in Gloucester where he ran alongside Pontypridd store colleague Daniel Singer.